Instead, the first fews stages are free, then players are asked to pay £7.99 / $9.99 to unlock the rest of the game. This is likely due to the game's peculiar payment model, which eschews the popular free-to-play format where micro-transactions steadily make up revenue over time. The game's co-developer, DeNA Co., likewise saw its stock fall 6.8 percent. As reported by Bloomberg, Nintendo shares fell by 4.2 per cent in Tokyo, decreasing the company's market value by $1.5bn. SensorTower also shows that Super Mario Run is the most downloaded iPhone app in 80 countries, and the top-grossing one in 32 of these.ĭespite this runaway success, there's been some backlash by both players and investors alike.
The SensorTower figures claim that Nintendo's first mobile Mario game generated $5m in revenue from that same time period.
According to data analyst firm SensorTower (via Variety), Super Mario Run was downloaded 5m times in its first 24 hours. Yet Super Mario Run's popularity is likewise snowballing. This is probably due to the fact that Pokémon GO had a more staggered launch across multiple territories, whereas Super Mario Run's release was the same day worldwide and Nintendo put a lot of marketing into promoting its 15th December launch.
After its iOS launch yesterday Super Mario Run is doing the business on the App Store, where it's on track to smash Pokémon GO's record of 5.6m downloads in three days.Īccording to analytics from Apptopia (via The Verge), Super Mario Run was downloaded 2.85m times on launch day, nearly three times that of Pokémon GO, which received roughly 900k downloads on its launch day.Īpptopia's records show that Pokémon GO's downloads drastically sped up, and that after three days it had received 5.6m downloads.
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